SEO Performance – Bouncing Bear Backyard Carnival
Peak Season Performance
Your active campaign concluded in March. The work continues to compound during your peak booking season. Here is how your site is performing while your team handles the bookings rush.
Headline Metrics – Year Over Year
These four numbers compare your last 31 days against the same window one year ago. Clicks and impressions measure reach; CTR and average position measure how well your listings convert and rank. Year-over-year deltas tell you whether SEO momentum is accelerating.
Clicks
▼ -15.5% vs Apr 2025 – Jun 2025
Impressions
▼ -35.9% vs Apr 2025 – Jun 2025
Site CTR
▲ 31.6% vs Apr 2025 – Jun 2025
Avg Position
▼ -53.7% vs Apr 2025 – Jun 2025
Weekly Trend
Weekly movement reveals how Google is responding to recent on-site changes. Climbing clicks and impressions paired with a falling average position (better rank) confirm the site is gaining authority. This is the earliest signal that more booking inquiries are on the way.
% of Traffic by Source
This shows where your visitors are coming from. A healthy mix with strong organic share means you are not dependent on paid ads to fill the calendar. Growing the organic slice is the cheapest, most durable way to add bookings.
FL Visitors
Bookings only come from people who can actually rent from you, so local traffic matters more than total traffic. This view filters out junk and out-of-state hits to show real prospects inside your service area. More NJ sessions means a bigger pool of bookable customers.
FL Sessions
FL Users
Cities filtered to FL only. Out-of-state hits (data centres, ISPs) excluded.
Top Non-Branded Search Queries
These are searches where people did not know your business and still found you. Ranking for these terms is how you win brand-new customers who would otherwise book a competitor. Every query in this list represents a steady flow of strangers becoming leads.
Top Landing Pages
This shows which pages are doing the heavy lifting for traffic and engagement. Pages with high sessions and low bounce convert visitors into bookings best. Knowing the winners tells us where to double down with optimization next quarter.
Looking Ahead
Your next campaign window opens October 2026. Based on this season's data, the next round of work will focus on ranking improvements on positions 11-20 and meta refresh on underperforming pages to drive even more bookings during your 2027 peak season.
Data sources: Google Search Console, Google Analytics 4. Report prepared by the Event Hawk SEO team.