SEO Performance – Funtime Services

Active campaign work shipped during Q2 2026:

Note: Sprint history will populate at the quarterly refresh closer to send date. Triangulation: assigned audit × HubSpot tickets (hs_ticket_category = "SEO", closed in window) × WP REST crawl (pages created/modified in window).

• Local Presence Sprint: [TBD: city landing pages launched/refreshed this quarter]
• Page Optimization: [TBD: existing pages optimized this quarter]
• Schema Markup: [TBD: schema deployments this quarter]
• Indexing: [TBD: pages submitted/reindexed via GSC]

These four numbers compare your last 31 days against the same window one year ago. Clicks and impressions measure reach; CTR and average position measure how well your listings convert and rank. Year-over-year deltas tell you whether SEO momentum is accelerating.

This shows where your visitors are coming from. A healthy mix with strong organic share means you are not dependent on paid ads to fill the calendar. Growing the organic slice is the cheapest, most durable way to add bookings.

Bookings only come from people who can actually rent from you, so local traffic matters more than total traffic. This view filters out junk and out-of-state hits to show real prospects inside your service area. More NJ sessions means a bigger pool of bookable customers.

Cities filtered to IL only. Out-of-state hits (data centres, ISPs) excluded.

These are searches where people did not know your business and still found you. Ranking for these terms is how you win brand-new customers who would otherwise book a competitor. Every query in this list represents a steady flow of strangers becoming leads.

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This shows which pages are doing the heavy lifting for traffic and engagement. Pages with high sessions and low bounce convert visitors into bookings best. Knowing the winners tells us where to double down with optimization next quarter.